As an entrepreneur, you are often faced with the difficult task of trying to squeeze 2 days worth of work into a single day’s worth of time, which not only leads to increased stress, but also affects your efficiency. When you try to do too much, you end up doing nothing, but still worn out by the end of the day.
I was driving home this afternoon, listening to satellite radio, and happened to hear a song I liked. Instinctively, I reached for my radio to press the “favorite” button…and then I realized I didn’t have one.
And this got me thinking about the state of our society today. We’re getting so used to being able to thumbs up and thumbs down our favorite content, via StumbleUpon, Twitter, Facebook, Digg, Reddit, etc…that it is becoming instinct to try and favorite any content that comes our way. In my case it was the radio, but at other times it might be a TV show, a page in a book, or even a conversation.
Building a strong blog is like building a castle. In order to build those ramparts and towers, you’ve got to build a strong foundation first. Of course, it sounds a lot easier than it really is. Some of the obvious mistakes occur when a blogger tries to move too quickly and winds up collapsing the castle. This happens if you start selling before you’ve established pillar content. It also happens if you spend a lot of time on promotion and marketing before you’ve prepared your domain for guests.
It’s not very often that I allow another product to occupy space on my blog, but in this case, I just had to make an exception. These videos, created by Chris Willow of Killer Sales Video, are amazing. The picture and sound are both superb (warning, turn down your speakers) and they are the type of video that are perfect for product launches and marketing efforts. Seriously, these videos are cool.
I realize lately that although I’ve spent a lot of time talking about the principles of innovating and creating new systems for making money online, I haven’t spent enough time teaching you how to actually apply those principles for creating an online business.
Making money online is more of an art than a skill. Actually, scratch that…it’s both. There’s the artsy side of knowing the nuances of building an online community, and then there’s the skill it requires to create and market a product that sells.
PodcastDigital Empires Radio - How to Build an Online Business Empire
Digital Empires TVMy take on good marketing and the future of platforming
Consulting ServicesFind out how I can help you make more money doing something that you love
iPhone AppsThe next phase of expansion - mobile apps and software.
