I’ve been thinking a lot about what’s wrong with our industry. Some of you might wonder what I mean when I say that, and here’s my thought… We’re recycling the same thoughts over and over again. We’re not reaching out often enough. We’re not stretching our thoughts into the beyond. We’re not breaking enough boundaries [...]
There are two sides to every story, and sometimes, the things we think we know aren’t what they appear to be. This is especially true for people like you, trying to build digital empires. If you want to build an online lifestyle business, then you’ve got to not only attract quality traffic, but you’ve also got to know how to make use of that traffic. This means understanding the people that are coming to your blogs and then finding out why they’ve come.
![Saturday Project Update – Respecting Brilliance [and Free Manual]](http://nathanhangen.com/blog/wp-content/themes/nathanhangen/scripts/thumb.php?src=http://nathanhangen.com/images/posts/brilliance.jpg&h=120&w=460&zc=1&q=60)
Brilliance is a word that should stand for something. It should be used sparingly, to distinguish only those people or thoughts that deserve it.
Why then, do people abuse this word as if it’s nothing special? For example, read through a blog comment section and you’ll see a lot of “brilliant post!” The same is true on Twitter and YouTube.
I tend to think that there are certainly more similarities, than differences, when it comes to us bloggers. We are a unique group and we have what I call stereotypical attributes that are, for lack of a better word, exemplary. These attributes define our very personality and spirit. I must say that I am proud to be included in this lofty group of individuals whose main goal in life is to grow personally and improve their lot in life.
Creating a strong brand is a powerful way to increase your influence and authority. It unifies your message and wedges you into a niche that people can identify with. Take a look at the website of any successful blogger and you’ll see a trend…they all have strong brands. More often than not, the stronger the brand is, the more devoted and loyal the fan base will be. So it goes without saying that creating a personal or business brand should be at the top of your list of priorities.
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