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18 Nov 2009

21st Century Brain Programming – It’s Smart than You Think

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social programmingI was driving home this afternoon, listening to satellite radio, and happened to hear a song I liked.

Instinctively, I reached for my radio to press the “favorite” button…and then I realized I didn’t have one.

And this got me thinking about the state of our society today. We’re getting so used to being able to thumbs up and thumbs down our favorite content, via StumbleUpon, Twitter, Facebook, Digg, Reddit, etc…that it is becoming instinct to try and favorite any content that comes our way.

In my case it was the radio, but at other times it might be a TV show, a page in a book, or even a conversation.

My first question is: Why doesn’t satellite radio allow us to favorite our music so that they can create a custom channel for us based on what we like?

Pandora does it, Last.fm does it, the Kindle does it (with books), but traditional media outlets just don’t get it.

My second question is – are these social tools reprogramming us to expect instant gratification and creating a Pavlov’s Dog effect? After a while, it almost seems as if we’re becoming automatons or production workers…pressing the button over and over.

I don’t have any answers, but I’m hoping you might.

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  • http://twitter.com/jamesroughton/status/5838959790 James Roughton

    Reading 21st Century Brain Programming – It’s Smart than You Think: I was driving home this afternoon, listening to sate http://url4.eu/mlgJ

  • http://twitter.com/richlazzara/status/5839030873 Rich Lazzara

    RT @nhangen 21st Century Brain Programming – It's Smart than You Think | Nathan Hangen http://bit.ly/4AH7bm

  • James Roughton

    Reading 21st Century Brain Programming – It’s Smart than You Think: I was driving home this afternoon, listening to sate http://url4.eu/mlgJ

  • http://www.theskooloflife.com/ Srinivas Rao

    Nathan,

    There's a book called singularity which might be of interest to you. I haven't read it yet, but it's on my list. I think soon we will become like batteries in the matrix if we don't control this, push button stimulus response mechanism. I Think traditional media wants us to be like Pavlov's dogs, and if they give us the freedom you're talking about their ability to program you mentally will diminish.

  • http://www.mikeslife.org Mike CJ

    Funny! I was once reading a book of short chapters from a newspaper column, and I got so excited reading one that I was framing my comment before I got to the end, and realized you can't leave a comment in a book!

  • http://nathanhangen.com/blog Nathan Hangen

    Glad I'm not the only one! It just makes sense, but it's a double edged sword I suppose. Are we really that addicted to commenting, bookmarking, and tweeting?

  • http://nathanhangen.com/blog Nathan Hangen

    I've heard of it, but never read it. Thanks for the reminder, I'll check it out. You are right, it's a scary thought.

  • http://www.mikeslife.org Mike CJ

    Yep we are. And isn't it annoying when we're dealing with old media and can't voice an opinion?

  • http://nathanhangen.com/blog Nathan Hangen

    Yep. It's funny…we can see it, but they still don't think the Titanic is sinking.

  • http://pattyreiser.com Patty Reiser

    I have Sirius Satellite and I do have a button on the radio to mark either a song or artist as a favorite. And any time they are about to be played, the radio will alert me and allow me to switch over to it immediately.
    I absolutely love this feature and I miss it when I am in a vehicle that does not have satellite.

  • http://nathanhangen.com/blog Nathan Hangen

    That's sweet…mine must be an old model. Yours must be the type that attaches to the windshield?

    Well, that answers one of my questions! Next step for them is to create a playlist for us.

  • http://pattyreiser.com Patty Reiser

    We have had our for a about 18 months and it was a clearance purchase. I just have it attached to my center console with velcro.
    And Yes Playlists would be nice.

  • http://www.theskooloflife.com/ Srinivas Rao

    Nathan,

    There's a book called singularity which might be of interest to you. I haven't read it yet, but it's on my list. I think soon we will become like batteries in the matrix if we don't control this, push button stimulus response mechanism. I Think traditional media wants us to be like Pavlov's dogs, and if they give us the freedom you're talking about their ability to program you mentally will diminish.

  • http://www.mikeslife.org Mike CJ

    Funny! I was once reading a book of short chapters from a newspaper column, and I got so excited reading one that I was framing my comment before I got to the end, and realized you can't leave a comment in a book!

  • http://nathanhangen.com/blog Nathan Hangen

    Glad I'm not the only one! It just makes sense, but it's a double edged sword I suppose. Are we really that addicted to commenting, bookmarking, and tweeting?

  • http://nathanhangen.com/blog Nathan Hangen

    I've heard of it, but never read it. Thanks for the reminder, I'll check it out. You are right, it's a scary thought.

  • http://www.mikeslife.org Mike CJ

    Yep we are. And isn't it annoying when we're dealing with old media and can't voice an opinion?

  • http://nathanhangen.com/blog Nathan Hangen

    Yep. It's funny…we can see it, but they still don't think the Titanic is sinking.

  • http://pattyreiser.com Patty Reiser

    I have Sirius Satellite and I do have a button on the radio to mark either a song or artist as a favorite. And any time they are about to be played, the radio will alert me and allow me to switch over to it immediately.
    I absolutely love this feature and I miss it when I am in a vehicle that does not have satellite.

  • http://nathanhangen.com/blog Nathan Hangen

    That's sweet…mine must be an old model. Yours must be the type that attaches to the windshield?

    Well, that answers one of my questions! Next step for them is to create a playlist for us.

  • http://pattyreiser.com Patty Reiser

    We have had our for a about 18 months and it was a clearance purchase. I just have it attached to my center console with velcro.
    And Yes Playlists would be nice.

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