5 Ways to Unleash the Beast
Say What You Mean To Say
It took me a long time to start figuring out how to do it. I thought there was a certain way that I had to write, but after writing over 200 posts, I learned that I was writing in a voice that felt comfortable but might not have been the best fit for my blog. As you evolve as a blogger, you should constantly be searching for a way to find your voice. Once you’ve found it, you’ll know it because everything you do will feel different. You’ll feel like you are a man (or woman) on a mission. You’ll have a bit of a swagger and you will spend less time thinking about posting and more time actually filling your blog with great content.
I’m still working on it too
I’ll be honest, I still don’t think I’ve found my voice, but I know that I’m getting closer. How? Well I describe it like this…as a blogger, you’ve got your normal “will they like this post?” writing style, which will be reflected in much of your early content. Eventually though, you’ll start to venture out a bit and you’ll write some things that are great, but you’ll have no idea where they came from. Over time, that voice will keep creeping out until it dominates your blogging and soon you’ll feel like you’ve unleashed the beast within. That’s what it feels like to find your voice…like the muzzle has finally been removed from your inner author. That’s when it becomes awesome
Like I said, it took me nearly 200 posts to get it right, and I’m still working on it. Let’s try and cut out some of that learning curve for you by sharing some of the tips that have helped me improve my writing.
1. Experiment
I’m guessing that like me, you read a lot of good blogs. There are certain writing styles that resonate with each of us. I happen to like Naomi Dunford’s snarky style, but I also like the way that Chris Guillebeau frames his content. These days, once I read a post, I look through it one more time to look for the elements that really speak to me. I observe various writing styles and try to mix them in my content from time to time. Sure, sometimes it doesn’t feel right, but if you experiment with different ways of saying the same thing, I think you’ll find one that feels liberating and allows you to say what you really mean, rather than what you think you mean.
2. Keep it Short
In the past, I used a lot of fluff words. I’d spend a paragraph saying something that could be said in one line. I’ve found that when you keep it short, you are forced to think about what you really want to say, which helps you use powerful words that reach out to your audience and smack them in the face. If your content doesn’t grab you, then how will it grab your reader?
3. Pay attention
Listen to what is going on inside your head when you write. Are there certain types of music that make you feel more at home? Do you write better in silence than you do with noise? Maybe the bookstore vibe brings out the Chuck Palahniuk in you. Pay attention to your thoughts and feelings while you write so that you can repeat the successful events.
4. Give up fear
You are already putting your heart at the feet of your readers, so why not reveal it completely. Write as if you have nothing to be afraid of, not as if you are trying to please everyone. Pleasing everyone sounds nice, but the reality is that you end up pleasing no one. Pick an angle and go for it. Commit 100% to your idea and leave it all out there. Every drop of ink should reflect the way you feel. If you need to curse, then curse. If you want to rant, then go for it. Don’t hold anything back.
5. Wait for the next 100 words
An interesting thing happens when I start to write. I’ll sit down, trying to hammer out an idea, and I’ll write a good 100 words before I really feel like I know what I’m talking about. I view it as kind of a warm up for the real writing…morning pages if you will. Once I hit that spot, sometimes it takes more or less, I’ll promptly go and delete the first paragraph or re-write it into a proper intro. This allows me to stay true to rule number 2 and still provide valuable content. Once you’ve warmed up, go over your first hundred words or so and see if they really fit. If they don’t, remove them.
Some people find their voice naturally, others need a little push. Regardless of where you are on the spectrum, pay attention to your reader comments and blog traffic. If you notice, those posts in which you “unleashed the beast,” are usually the most popular.
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