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As much as I admire the power of Social Media and Social Networking for business and marketing efforts, personal branding in particular, I’m getting a bit disappointed with the redundancy of it all in the current climate of news hysteria. With the recent passing of Michael Jackson, the big news was not that he passed, but that his passing virtually “shut down” Twitter. While this may be true (I didn’t notice a shut down, more like a slow down), what astounds me is the fact that everyone likes to play news reporter and repeat the same message over, and over, and over, and over, and…well you get the idea.
Look, this post might offend some people, but I’m OK with that because it has to be said. If the only thing you are doing on Twitter, or any other outlet for that matter, is trying to copy what everyone else does and then play Larry King until you beat the dead horse a second time, then you need to take a good hard look at how your brand is being affected by your inability to be original.
I get it, a pop icon has passed away, but is it really sentiment to talk non stop about MJ until the cows come home? To me, it seems more like a trite way to play along witht the crowd and try to capitalize on the hype rather than grieve at the passing of a legend. The same was true for many events, not just deaths. People love to sound like parrots and as a result Twitter is becoming a broken record.
There’s nothing wrong with being respectful and saying what you have to say, but for the love of David Hasselhoff please stop adding to the noise if you have nothing to say. It just seems to me that people are more concerned with being the one to share the news rather than actually observing it. Or, I could just be an ass…you decide, send a comment below.
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