Nathan Hangen

The Secret to Great Marketing

isn’t screaming louder Marketing is a science. Some people are great at it…Tim Ferriss for example. He’s good. Steve Jobs has a great team. Seth Godin. Hollywood Producers Music Executives They’re all good at it, but not for the reasons you think. The current “flavor of the month” is the product launch formula. Give them [...]

Do You Deliver Happiness?

(Editor’s Note: I was offered a free copy of this book in order to provide the following review, which is impartial, I assure you) What is Happiness? When I think about what happiness means, not as a person but as a customer and a publisher, I envision an experience in which each side is enriched [...]

Marketing is Overrated

Had to make this one quick because the baby was tired, my son was ready to play XBOX, and my wife was on her way home from her first new big hairstyling in years.

Anyway, marketing is overrated.

How to Build a War Chest

Regardless what people might tell you, it takes money to make money. This is true both for brick and mortar and for digital emipres. However, just because you need money doesn’t mean you need to have it, and this is where a lot of people get hung up. Blogging is great because you can get [...]

How to Build a Business on a Shoestring

Building a business isn’t easy.

There’s the fear of getting started, as in:

What if I fail?
Can I really do this?
What if people laugh at me.
What if I can’t do it?
I’m not ready yet.