Nathan Hangen

The “B” Word is Missing – Let’s Bring it Back

I want it now.
I don’t want to have to work for it, but I still want it.
I deserve it.
It’s my turn.
I’ve suffered enough.
This is the type of thinking that scars entrepreneurs and keeps people from achieving their dreams.
They aren’t willing to work for it…they see others becoming successful, and instead of analyzing that process in [...]

Perceived Value: The Afterglow and Why You Need It!

Editor’s Note(s): I’ve got a lot of additional content to present here, and instead of adding yet another post, I’m going to add to the already long one here .
Firs of all, the Beyond Blogging Project is blowing up like crazy. Mike and I are really, really excited to be working closely with [...]

Product Value Part 2: Emotional Appeals and Treating Her Right

In the 1st part of this series, we talked about the impact price has on perceived value.
There were a lot of great comments…some from people that disagreed, but that’s cool.
But, there were 2 things that most people agree on:
1. Everyone has a “max price” that they’ll pay for something
2. Emotional appeal has a lot to do [...]

Are You Really Sure about that Price?

This is the first installment of a 3 part series in which I’ll be discussing the cost/value association and why most of the time, perceived value has nothing to do with the product itself. Enjoy!
I’ve been paying to product launches for around 2 years now, and throughout this time I’ve seen products launched at anywhere [...]

Saturday Project Update: The Project

Busy Saturday and that’s always a good thing, so instead of boring you with text I’ve made a video to let you know what’s going on in the land of the empire.

Beyond Blogging Project
Webinar Details (need your time zone feedback)
Reader Interviews
Social Media Examiner Guest Post

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