Want to Stay in Business?

It is no secret that the economy is struggling, made worse by the pundits on TV telling us how bad things are getting. It seems that for every 1 person talking about the great times in which we live, there are a thousand talking about how the world is on the verge of collapsing into dust and ruin.

I happen to be one of those that doesn’t mind standing alone on an island proclaiming how lucky we are to live at this very moment. Although the economy is in shambles, it is nothing more than a natural cycle of ups and downs. Eventually, things will even out and those of us with the inspiration to capitalize on this downturn will be sitting pretty when it all evens out.

This brings me to the point of my story, which is that in times of crisis when it seems like there aren’t any buyers, why not turn to the one company that you know isn’t going anywhere? Why not turn to the company that seems to single handedly hold the Internet together?

Of course, the company I am talking about is Google, and you can bet that even though the Dr. Evil of the technology world might be sitting in a dark corner plotting their every move behind a veil of secrecy, they aren’t going out of business anytime soon. This means that revenue models, such as AdSense, the Google Affiliate Network, and any other business associate with Google are going to be surefire ways to get paid during these difficult times.

If you are in the consulting business, then take the ever loving giant arms of Google and use them to your advantage. Google always has a new product in the pipeline, and let’s face it…they own the search engines. Master SEO, using Google’s content network (knol for example), or use the iGoogle API to develop applications. There are a million ways that you can make money with Google. Heck, I hear that working for Google isn’t so bad either.

The bottom line is that if you aren’t sure where your next paycheck is coming from, switch to a revenue model that won’t disappear. Google isn’t going anywhere and the more ways you can get your hands in their pockets the better.