Chris Brogan’s post about redrawing lines really got me thinking…not so much about the time I spend interacting with people, but the time I spend working on my business.
I’ve thought a lot about the preconceived notions I have about what I must do as a platformer…things that everyone says to do even though they might not know why…other than because someone told them to and they’re just repeating it.
Because I’m involved in a lot of JV projects (3 biggies at the moment), I’ve been stretched for time. But the funny thing is that it’s not the actual product work that keeps me busy, but the small stuff…like:
- Customer Service
- Shopping Cart Maintenance
- Posting to my blog (not writing, but posting)
- Finding Images
- Responding to emails
It’s those little 30 second – 5 minute tasks that knock me out of my rhythm and/or weigh heavily on me when I put them off. So I’m looking to fix that by hiring a VA (finally).
Questioning the Status Quo
But those aren’t the things that I’ve been questioning…they’re essential tasks and they have to be done by someone.
However, there are a lot of tasks that take my time that I’m not so sure I need to be doing. These are the kinds of tasks that people say you should be doing…so much so that you’re considered a fool if you don’t.
These are the tasks that I’ve been analyzing as I wonder if we’ve stopped measuring results and instead measure how well we follow the rules.
There was a time when blog commenting worked very well, but I’m not so sure anymore. Do you comment because you want something in return or because you had something to say?
Does anyone really pay attention to commenters outside of their own blog?
When was the last time you bought a product from someone that you found via blog comments?
Does it really matter if blog comments are disabled?
Does it turn you away…really? Does it matter to you that I respond to comments, or is it nice but not necessary/
What about guest posts?
How many bloggers have you found via a guest post on a popular blog? Do you subscribe to them? Have you purchased anything from them?
I know a few bloggers that only post weekly, and they’re doing just fine.
Some bloggers post 1,000 word posts, while others post 200 word posts.
Chris Brogan posts every day…does that influence you at all?
What would happen if someone quit posting on a blog and instead just focused on making really great stuff.
Would you still buy a product from someone that didn’t blog? What if they only posted weekly, bi-weekly, monthly?
Do you really read all of those free ebooks that people give away?
Have you read mine? How many ebooks do you have sitting on your hard drive that haven’t been touched?
Are we doing these things because they work, or because we think we have to? Are we experimenting and testing new practices, or are we stuck in what used to work?
Is there anyone innovating? Will they still be telling us to do this stuff 10 years from now, or will there be new lists of essential tasks?
The point that I’m trying to make is that it’s foolish to give advice unless you’ve found (and measured) something to work for you, just as it’s foolish to accept advice without verifying it over time.
I can’t help but wonder what would happen if I stopped every practice, save creating great products.
No commenting…just writing books.
No guest posts…just creating products.
No blog posts…just marketing my stuff.
If something is great, then it’s going to sell. Someone will find it and light a match underneath it.
If something is shitty, then no amount of blogging is going to help.
A blog can be a great marketing tool, but I’m not so sure all of your effort should be focused on driving traffic to your blog.
Millions are made every day without blogs.
Products sell, and good products sell more…
Here’s my thought…blogs are a distraction from the real work, which is making a product and selling that product.
What do you think?
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