Engagement is the Way
Never before in the history of the human race has there been such beautiful and glorious technology at our fingertips. Up until the past several decades, humans were forced to live primarily in isolation, relying on primitive systems to communicate.
However, with the advent of social media, the curse of isolation is broken and the human race can finally come together as one.
One industry.
One niche.
One product.
Social media is a godsend…it is a chance to be reborn as what you were meant to be.
With Facebook comes the power to find people where they play.
With Twitter comes the power to find and engage anyone that might have something you want.
With blogs, more specifically, blog comments, comes the power to build a following far beyond your wildest dreams.
Simply put…social media gives you the power of engagement. Engagement gives you the power to build a cult following of people that worship the ground you walk on.
Engagement is your bunker…your parapet…the rallying cry that you can use to protect yourself from any message you send, regardless of the intention.
With the advent of social media, you have the power of engagement, and it’s the most powerful ability you have.
The Way of Engagement
Respond to every comment.
Reply to every Tweet.
Follow people for the sole purpose of getting them to follow you.
These are the rules of engagement.
Marketing, especially when cleverly disguised as engagement, is the key to unlock both power and riches.
Through engagement, you build a following that is interested in your message.
Through continued engagement, this audience becomes the engagers, and starts to spread your message for you.
Should all go well, you’ll quickly have a following that is ready and willing to buy anything you sell, regardless of its quality or price. Fancy names do well here, as do pretty packages.
If, for some reason, you find that people aren’t buying, perhaps it’s time to examine your level of online engagement.
Are you spending enough time on Twitter making friends? Are you doing your part to make people feel special…like you care?
Build a Tribe
Does your tribe have an exclusionary language of its own?
Do you use fancy hashtags to host online Twitter chats?
Do you use video to show yourself as a real person; one that your audience can identify with?
Do you make use of clever branding tactics to make yourself cool…one of the big kids?
Be Someone to Emulate
Talk about how often you engage. Brag about it.
Share your awesomeness with the world.
“I engage!”
It’s not good enough to do it…you also have to talk about it so that your audience…your tribe…has someone they can emulate.
Exploit relationships to the fullest, and all of your customers will fall before you.
There is No Other Way
Engagement is the purpose and social media is the engine that drives it.
Engagement isn’t a privilege, it’s a duty.
It is by performing this duty that you have the right to make money and to build an audience. Anything else is secondary.
If you aren’t fulfilling your duty, then someone else will.
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