The Secret to Getting Past Go

Editor’s Note: This is an awesome post from someone who’s been there, done that, and you should really listen to what she has to say here. Follow her at Erica.biz.
“But I don’t know how to…”
If I had to name the one phrase that has stopped more potential entrepreneurs than any other–in fact, the one that is probably stopping you right now–it would be: “But I don’t know how to…”
It’s the reason we buy so many information products, each offering a “proven system” to making money online. But it’s also the hidden reason why we don’t take action and start a blog, create our own product, or start writing articles.
You can buy all the products and read all the books filled with how-to guides and inspiring stories, but I’d put money down that in most cases, consuming more “how to” information won’t help you succeed online.
The truth is that there is a deeper belief behind all this. The belief underlying your lack of action is, “I don’t have what it takes to succeed.”
Unfortunately, “what it takes” is nebulous. This leaves you stuck in a cycle of buying products, reading blogs, reading books, and otherwise consuming
information, hoping against hope that something will contain whatever it takes for you to succeed.
But it doesn’t work, does it? All that information consumption leaves you burned out and with a sinking feeling that you may never have what it takes to succeed.
I’ve Been There, Too…
This is exactly where I was in 2009. I realized I had spent over $20,000 on information products, but I was no closer to success than I had been before I
started buying them. I was spinning my wheels in the dust instead of putting my car into drive.
I resolved to stop buying more products until I could figure out what was going on inside my head.
And then I meditated on what I needed to succeed. I wanted a visualization of exactly what I felt I was lacking. Then, I figured, I could buy one or two
products that would solve that lack, or I could hire someone to fix the problem for me.
Boy, was I surprised to find out that there was nothing behind the belief! I had simply ingrained a truism in my brain. I had a belief that I lacked what I
needed to succeed.
So I flipped it around. I said to myself, “I have everything I need to succeed.”
And every time I felt desperate, overwhelmed, lost, or confused, I repeated that belief to myself. “I have everything I need to succeed.”
The One Belief Successful Entrepreneurs Have…
The truth is that most successful entrepreneurs didn’t follow a blueprint or “proven system” to success. They simply threw something out there to see if it
worked. Then, based on feedback from customers and from the folks who didn’t buy, they tweaked it. Then they tweaked it some more. And, after several years of doing that, they had a multi-million-dollar business.
Once I turned my belief around, my life changed for the better in a huge way. I realized that the product I hoped to release (a “comprehensive” guide to
starting a blog) was too complicated, and I needed to get something out the door.
So I used some of the videos I had already created, cut a couple new ones, and got a product on how to guest post on popular blogs out the door. That product went on to make nearly $2,000 in its first 30 days.
Then I released a new high-end product: a private workshop with just a few small business owners here in San Diego. That product made just under $4,000 in one day!
Finally, my Internet business was starting to show signs of life! I went from spending 5 figures a year on information products to spending only on the
information products that would directly help me succeed with my goals. I ran two successful product launches and my business became cash-flow positive.
But I have no doubt that, without changing the belief that I didn’t have what it took to succeed, I’d still be in the same situation of spinning my wheels and
getting nowhere. There is no better teacher than actually doing whatever it is you want to do: Get your blog up and running. Create a product and sell it.
Write more articles; create, edit, and publish more videos.
You have what it takes to succeed. Believe that, and anything is possible.
About Erica: After selling her online business for $1,100,000.00 at age 26, Erica Douglass “temporarily retired”, and now writes an online business blog at erica.biz.
She recently showed how to make money blogging. Quick link: Download her free Blog Success Manifesto—30 tactical tips to grow your blog faster than you ever have before.
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