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This is a guest post by Rockstar Business Constultant, Gret Rollett.
Social media has entirely changed the landscape for all business – no matter if you are a Fortune 500 that is looking to re-brand themselves or perform instant customer service, or if you are a small business that scours the Internet, looking for prospects and opportunities.
The ability to share media quickly, often with the click of a button has emerged in the Internet Marketing community in a big way over the past few months.
Pre-launches for large products have become immersed with videos, under which the famous ReTweet This Banner lies, allowing for instant sharing, social proof and more people in the funnel.
This has caused these guru marketers to humanize, connect with their customers and allow their fans to play a part in the launch and the overall product creation buzz.
Blogging, Comments and Social Proof
Take Jeff Walker’s current Product Launch Formula launch. The entire launch is based on the new FCC rules going into effect on December 1st.
(editor’s note: although I complain about the moral fiber of many of these biz opp specialists, Jeff Walker is a good guy and his course has been extremely helpful to my success)
He has released a library of video testimonials and has them uploaded onto blog postings where his fans and prospects can leave hoards of comments. He has posts with 66, 60 and even 250+ comments all saying they love the videos and can’t wait for more.
As a potential buyer, how does this influence your decision or opinion about the product? I know that this personally shifts my mind and I can only imagine how powerful this is for the business opportunity market.
Twitter and ReTweets
Twitter has also played a major role in the rise of large product launches. One such example, as I mentioned above is the Tweet This Banner, pictured below on one of my own products:
This banner has been used by everyone from Mike Filsaime to Anik Singal, as well as many others both in this market and those in smaller niches.
It allows fans and prospects to send a message to all of their Twitter followers instantly by clicking the banner. There is a pre-populated message and a link back to the video that is instantly put into your Twitter update box.
The code is easy to write due to Twitter’s open API. All you need to do is write a traditional link tag, where the link starts with:
The power of this tactic is to get your message into the Twitter streams of your fans. If someone views your pre-launch video and loves it, they hit the banner and ReTweet the message.
The message is them shown to all of their followers.
Imagine if your fans had 1,000 or even 10,000 followers. That adds up to a lot of extra eyeballs.
Facebook Fans and Feeds
A final tactic that is helping to spread product launches via Social Media is through the use of Facebook Fan Pages. Getting potential customers to become a “fan” on Facebook has many advantages for the marketer.
The first is the addition of a new contact point, and one in which the receiver is highly receptive to opening the message. Inside of Facebook, the page creator has the ability to send messages to all fans.
And since Facebook is a place where friends congregate, chat and keep up, they are much more likely to open, read and respond to your messaging.
A second way to engage Facebook is to stir up conversations on your page. Getting your fans to do this allows that activity to potentially appear on their live feeds. This exposes your fan page to friends of your fans and can draw them into your marketing and promotion.
A last way to leverage Facebook is through Facebook Ads that link to your Fan Page. These ads result in a lower costs per click (CPC) as Facebook likes that you are keeping the traffic within the guarded walls of Facebook. This is a great way to target new customers and use conversational media to spread your message.
In the coming months and going into the New Year, I see more and more marketers using Social Media and conversations to increase the value in their products. With the FTC hampering the use of testimonials, getting people to spread your good deeds organically will really benefit you and your sales online.
Essentially is boils down to creating great products that people want to talk about? How great is your product?
This post was written by Greg Rollett. He blogs about Lifestyle Design and Internet Marketing and has just launched the Rock Star Business Series, a 7 module Brand Building course for online entrepreneurs looking to take advantage of all the possibilities in the social landscape. Learn more about the course here.
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