Nathan is not well today, so I thought I would step in and provide a guest post while he recuperates. As Nathan has already mentioned, guest posting can be very beneficial to any blogger, so this is not a purely altruistic move on my part!
Most people who talk about guest posting emphasize the search engine benefits as a reason to take up the tactic. In fact, when people buy my Guest Posting guide it is mostly high quality links that motivates people. The thing is, there are other benefits over and above the awesome search boost that you can get.
One of the things I still do as a blogger is write for clients, such as the Excel to PDF converter software people, Cogniview, and the Auto Dealer Social Media tool developer, GOSO. While I do not do this as much as I used to, due to time constraints more than anything, writing for these companies allows me to get far more exposure than by sticking to my own blog, chrisg.com. Attention is not just about getting links, it is being seen and read by new people who might want to check out what else you have done.
Take this guest post for example. Yes, I have managed to slip in a link to a product of mine (sneaky!) but also Nathan gets some fresh content while he recovers from the man-flu, and I get to put my name in front of his audience (you!) during a time when he is attracting a lot of attention due to his product launch.
In terms of networking, Nathan was already well aware of who I am due to me being featured in the Beyond Blogging book, but by me guest posting here we have a little more shared history to add to our networking relationship. Mike did the same by guest posting on a couple of my blogs too. Friendships are built on doing favors and reciprocation, ask not what contacts can do for you but what you can do for your contacts!
Finally, as a blogger it is very easy to get stuck in ruts. You start “phoning it in”, and your audience can get bored and drift away. Just like your favorite television shows can become formulaic, so can our blogs. By allowing guest posts, or guest posting on other blogs, it helps mix things up and stay sharp, which is a win-win for everyone.
If you are not already guest posting then I recommend you start now. Begin with supplying articles for your friends then branch out, you do not need to start with the A-list to get the benefits.
Do you guest post already or have you not tried it yet? Please share your thoughts and experiences in the comments …
Recommended PostsClick Here to check out my guides and courses or make it simple and Hire Me. Also, please leave a comment and click that cool RT button. Thanks!