How to JV Your Way to Success

OK, first let me start by saying that a JV for me isn’t the same as it is for others.
It’s not swapping promo emails for a product.
It’s not become an affiliate.
It’s finding talent, recruiting talent, and partnering with talent in order to leverage talent.
As you can see…my talent is talking about talent.
A long time ago, I thought I could become successful on my own. Do all of my own design, coding, installation, tech support, customer service, product creation, and marketing.
Let’s just say it didn’t work out too well.
The problem I found was that I was finding talent and then trying to compete with it. It wasn’t until years later that I realized my mistake and found that if I focused on working with talent instead of against it, I could not only achieve much more, but have a lot of fun in the process.
I’m a hopeless aspiring musician, and I can’t do much more than write songs on paper. However, Oleg Mokhov eats music for breakfast. Instead of trying to labor away and figure out how to compete with his talent, I partnered with him so that we could combine talents Voltron style.
Now, I’m in the music business, and I’ve got a new product that’s original and fresh.
The same goes with myself and Rich Lazzara, who is the Vice-President of a yacht company. He sells million dollar yachts to entrepreneurs…what a gig right?
I bet he knows a thing or two about what a business owner wants and how to get it to them. Bam! Another partnership.
You all know the story of Mike CJ and I teaming up like Batman and Robin (I’m Batman) to create Beyond Blogging and the recently formed Beyond Blogging Project.
I don’t even remember how we met, but I remember that he stood out. Next thing you know…a soon to be six-figure corporation is in the works. Pretty snazzy right?
Leveraging Time
I can’t do it all, and I stopped trying to long ago. Now, instead of spending 4 hours designing a logo, I pay $20 to my pal Dean to do it for me. It is quicker, and more efficient. I can make much more than twenty bucks in 4 hours, so to me, it’s time spent.
In a way, I consider that JV work too, because even though I haven’t partnered with any of my designers, writers (for niche sites), or other freelancers, I still consider them a talented team from which I can recruit at any time. Money for them, and time for me. Win-win.
Leveling Up
You can’t build an empire if you’re the one building the castle, so it’s important that you find a way to focus on the more important things, such as the planning and development.
Hire builders to do that work for you so that you can focus on the big picture.
It’s easy to get caught up in the day to day grind, but you have to liberate yourself from it, and partnering with people is a great way to do that.
Each platform you build is bigger than the last, and as you build more, you’ll have a greater pool of assets from which you can draw from.
Eventually, you either get to a place that makes you happy, or you hire someone to run the empire so you can spend your days on the beach in Cabo, sipping on Margaritas.
If that doesn’t get you excited, then I don’t know what will.
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