Comments on: Product Value Part 2: Emotional Appeals and Treating Her Right

By: Perceived Value: The Afterglow and Why You Need It! | Nathan Hangen

Perceived Value: The Afterglow and Why You Need It! | Nathan Hangen — Tue, 09 Mar 2010 20:12:43 +0000

[...] told you why you shouldn’t be afraid to raise your prices. In the follow-up, we talked about product launch strategies and the effect that fantastic packaging has on perceived [...]

By: Heather

Heather — Sat, 06 Mar 2010 23:43:24 +0000

Yea the packaging definitely added to the overall value of the courses they run; and their perceived value in the industry too (which I guess is another factor). They're all 3D or art based, but worth a look from a successful business point of view.

Thanks for the luck

By: Nathan Hangen

Nathan Hangen — Sat, 06 Mar 2010 23:20:44 +0000

I'll have to take a look at those workshops…sounds like a cool way to sell tutorials.

Funny how great packaging can get us to obsess over something…happens to me all of the time.

Good luck on the ebook launch!

By: Heather

Heather — Sat, 06 Mar 2010 18:43:24 +0000

Thanks for the luck

By: Nathan Hangen

Nathan Hangen — Sat, 06 Mar 2010 18:20:44 +0000

I'll have to take a look at those workshops…sounds like a cool way to sell tutorials.

Funny how great packaging can get us to obsess over something…happens to me all of the time.

Good luck on the ebook launch!

By: jewelrysecrets

jewelrysecrets — Fri, 05 Mar 2010 23:04:00 +0000

So true. I wrote a whole blog about Features and Benefits, it really does work.

By: valerie mosso

valerie mosso — Fri, 05 Mar 2010 20:05:14 +0000

Product Value Part 2: Emotional Appeals and Treating Her Right http://bit.ly/c6qloN