Those Who Can’t – Teach
There are too many experts. Everyone has an opinion. Everyone knows how to do it right.
It doesn’t take any more than a domain and a basic WordPress installation to become an expert.
Hell, in many cases, you don’t even have to back up what you’re saying because most comment sections are like a cheerleading camp anyway.
“Great post!”
Was it really, or are you just saying that because
A) You’re blinded by the hive mind
or
B) You didn’t even read the post…a few headlines, then straight to the comment section
This is where the fraud occurs
It’s kind of funny really. We’re helping each other commit fraud on a daily basis.
There are thousands of bloggers and marketers that don’t know a thing, but they’re great at pretending.
And instead of people calling them out on it, they run around with the “nice post” line because it’s easier than arguing. As a result, there are millions of blogs being published that you have to compete with.
Does this happen in the brick and mortar world? No…it doesn’t.
If some dude opens a shop down the street for selling coffee, but the coffee sucks, then he’s not going to stay in business.
But that doesn’t happen here. It’s the opposite. Anyone with a domain name and a blog can post a bunch of nonsense and claim it as fact. They can find a dozen or so people that will agree with them no matter what they say, and then suddenly there is a movement of mis-information.
Then suddenly, you have thousands of disillusioned bloggers that are doing everything they’re supposed to be doing, but failing miserably.
Whiskey Tango Foxtrot.
Eat too much
It’s very difficult to compete on this scale. People just can’t get enough content…
So we mass produce it. It doesn’t matter if it’s garbage, people still want it. This is why Rupert Murdoch is pissed off…because two-bit hacks are pretending to report the news and worse yet…they’re getting away with it.
But we want more, so people keep writing it. There’s no accountability…apparently everything is great.
Even if you take away all of the shitty content, there’s still a lot of good content to compete with. And here’s the thing…people say that this matters to them…that by creating good content every day you’re making their life better. They “appreciate” it, right?
I’m not so sure
With this much content…this much to consume…there isn’t any time for loyalty. The minute you charge for something is the minute that people find someone else to read. We have to feed the hog…a minute without content is like a day without food. What happens when we have to sit down and stop consuming…start producing?
It’s painful, so we keep feeding the hog. It doesn’t matter that you’ve given me free content every day for a year…the minute you charge, I’m outta here. It doesn’t matter if the replacement is worth a shit…at least it’s free.
Tell me I’m wrong?
Redrawing
Those who can’t…teach.
Do you know why guys like Chris Brogan and Gary Vaynerchuk are redrawing right now? It’s because they’ve been competing with this garbage on it’s level. They were caught in the same trap that you and I get caught in…they thought that being good mattered. That having pure intentions, caring, and sharing mattered…but they ended up burned out and frustrated.
So what are they doing now? They’re putting their heads down and digging in hardcore. They’re changing their focus. They’re shifting. And it’s so good to see because this is where they can blow people out of the water.
Joe Blow might be able to compete with Chris or Gary on the content side, but when it comes to the place where talent matters, Joe Blow gets his ass kicked. Joe Blow doesn’t know what he’s doing, but he can talk a good game…so he blogs.
Meanwhile, true gamers like Chris and Gary are going back to the streets and getting their hustle on. No one can compete with them there, and you’ll see it.
This is why I say that those who can’t teach.
Those that can are too busy building businesses to spend time doing that. Every once in a while, we can suck guys like Gary and Chris back down to our level…try to hold them in reach for a bit…but eventually they’ll wise up and start blazing new trails once more…leaving behind those that can’t hack it.
There’s not enough time for everything when big things happen…something will take a hit. The self-righteous will complain, but they always do anyway.
I think we’ll see these guys emerge from this fray with more focus and direction than ever. I fully expect both of them to come out of the woods looking like Gandalf did after his battle with the Balrog. Recognizable, but on an entirely different level.
And it’s not just these guys that are making the transformation. There’s an entire movement brewing, and even though it’s not ready to reveal itself, I think you’ll see something soon. We just can’t go on like this.
So if you are a true gamer, it’s time to get your hustle on.
Let’s get back to work. It’s leveling time.
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