Where 99% of Bloggers Go Wrong
It had to be said, especially in the wake of all the 3rd Tribe criticism and the defense that was roused against it.
Yes, it’s true…there are problems in our industry, but that doesn’t mean you should throw out the baby with the bathwater.
Problem 1 – Topic
The problem that needs addressing, and it’s one that seems to be glossed over by both bloggers and their audiences, is that blogging about blogging has to go. It’s lame…pack it up.
Seriously, outside of the people that actually make money blogging, there’s no need for people teaching others how to blog, especially when many of these teachers aren’t even qualified to teach. That’s like taking a college physics class and then thinking that you’re good enough to teach physics.
Let me ask you a serious question: How many people do you know outside of the Internet, that would be interested in reading about how to blog about blogging? None…right?
So why do we keep pretending that people do? Why, when the “A-Listers” tell you that you need to find your own niche and find a way to be remarkable, do people immediately revert to blogging about a) making money online, or b) blogging about blogging?
I’m not talking to the “A-Listers” here, I’m talking about everyone else, because quite frankly, I don’t blame the bloggers that teach this. There is a need for this info. However, blogging is just a portion of a successful business strategy.
But seriously…how many people do we need blogging about how to build a better blog? How many of these people teaching you to build better blogs are actually making money outside of selling you how to blog better? Very few.
Problem 2 – Method
OK, so now that I’ve said my peace about blogging about blogging (wow that sounds redundant doesn’t it?), allow me to move to the next problem facing almost every blogger I’ve met.
As I said previously, blogging is only a part of a complete business strategy, and some would even argue that its an unnecessary part. I disagree with the latter, because I believe that if you don’t want to move from selling WoW E-Books to dating guides, and back, then you need a long-term business strategy.
Blogging is great for this because you can dedicate yourself to a single useful product and let your blog attract search traffic while you sleep. Blogging is great Google food, and helps to create a sticky site…which is important.
HOWEVER…it’s not the blog itself that makes you money, it is your product. You do have a product right?
It’s easy to see an A-List blog and think that it holds the key to online success, but the truth is that many of those guys/gals did it before blogging was cool, and as a result, they were able to build their empire before the gold rush. They’re embedded in the industry itself, which is a great place to be.
But that won’t work for many of you. Why? Well, unless you have a smashing personality like The Bloggess or Perez Hilton (puke), then your content had better be damn good if you want to attract thousands of unique visitors per day. Even then, you’re going to have to fight to exist longer than a one-time book deal or TV show.

Blogs like This is Why You’re Fat and Hot Chicks with Douchebags are fabulous sites, but they are built to be a one hit wonder.
Eventually, when something like LOLCats comes along, they’re screwed. You’ve got a 100K advance on your book, but now what?
I’ve gotten a bit off track here, but here’s the scoop:
Making money with a blog has much more to do with having a business first than it does with having a blog first. A blog should sell something for you…not the other way around.
When you buy a course like the Third Tribe, Blog Masters Club, or the 31DBBB, do yourself a favor by actually providing a product or service that people want. Money doesn’t magically appear in your bank account because you have a lot of cool headlines or a lot of blog posts…it appears in exchange for giving someone else what they want.
Problem 3 – Medium
I’m going to take a lot of shit for this one, but it has to be said.
Quit writing E-Books.
Yes, it’s pretty cool that you can sell a PDF for 50 bucks (I’ve done it, and still do, but just bear with me), but in order to live big and retire early, you’ll have to sell a hell of a lot of E-Books. Even at $100-$200/pop, we’re talking 1,000 sales per year to get to 6 figures, which as you know, doesn’t last as long as you’d think.
The trick to making a lot of money (again, it’s not just the money that’s important, it’s the freedom that comes with it) is in having something that people will want both today and tomorrow. I don’t know about you, but I don’t want to be writing E-Books every few months in order to make a living…it just doesn’t scale.

But, if I can provide a useful service, like Dropbox, Zendesk, or 37 Signals does, then I’ve got a chance. If I can provide a product, like this, that not only is in demand, but has a very large reach, then I might be in business.
The money isn’t in the E-Book, it’s in the service that distributes E-Books (iPad/Kindle).
The money isn’t in the media, it’s in the distribution of media(see Leo Laporte and/or Revision3, Chad Vader).
It’s in having a unique talent or skill, understanding what a market wants, and providing it as quickly and as inexpensively as you can.
Take Heart
I’m not trying to bring anyone down here, but I feel there’s a lot of misinformation making its way through our industry, and unless someone says something about it, then new bloggers are going to just keep perpetuating the cycle.
These days, having a lot of comments, RT’s, and subscribers isn’t enough. People see free all over (we’ve talked about this before), and I hate to break it to you, but there’s a chance that your blog serves as lunchtime fodder more than an authority site.
That model works great for small niche sites and Affiliate/AdSense sites, but very few others.
What I’m trying to say, is don’t get too caught up in your blog. It’s like a Venus Fly Trap. It’s all nice and pretty and it’s really cool when people talk about it, but the minute you take a wrong move you’re trapped.
You aren’t supposed to be the one getting caught in your own trap…it’s the customers that you’re supposed to hook. But unless you have a good product, then your blog functions like a broken net.
More than anything though, don’t take your blog too seriously. It’s easy to get down when the traffic is too, but don’t.
Blogs are flaky…investing your emotions in them is a waste of time. Focus on the product first and I promise you…life will be much easier.
(Like this post? There’s more in here)
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